Infiniti will be unveiling a brand new luxury model which is set to target younger buyers at the Frankfurt motor show next month. The concept car is called the Q30, which insinuates that this model will be sold for a price less than the smallest current model from the brand, the entry level Q50 luxury sedan, which went on sale this week in the U.S.
Infiniti, without revealing too much on details said that the concept car will include innovative materials that should appeal to a brand new generation of customers.
Infiniti sources have indicated for over a year that a new model is coming for a lower entry segment
Sources from Infiniti have indicated for over a year that a new model is coming for a lower entry segment at the company.
Audi, Mercedes-Benz, BMW and other luxury brands are recently targeting smaller vehicle segments to try and add sales volumes and because of differences in preferences for customer and more precise requirements for fuel economy by Governments globally.
Since Johan de Nysschen, Infiniti’s global president took over the leadership of the brand last year, he has made it perfectly clear that he would like to concurrently push new development of products above and below the companies product lineup currently.
The Q30 concept is a prelude to the portfolio expansion of the firm which underpins the aggressive worldwide growth strategy, de Nysschen explained in a recent statement. In an attempt to appeal to the young minded and modern premium customer, the Q30 concept from Infiniti has a individual style and reaches exceeded levels of quality in products.
Recently De Nysschen postponed the introduction of a long in the planning luxury electric sedan model, the LE, exclaiming that it has to wait an undefined amount of time for new wireless battery charging technology. He also said that higher end models are going to be developed above Infiniti’s current M sedan. Infiniti is renaming all of it’s models around the globe.
Infiniti intends to use Q as a prefix for all cars and QX for all SUV’s and crossover models
The company intends to use Q as a prefix for all cars and QX for all SUV’s and crossover models. The Q50 model is a replacement for the Infiniti G37. Infiniti said that it has decided to carry on building and selling the G alongside the new Q50 model, in 2015, as an alternative at a lower cost.