German automobile giant BMW have surprised the auto industry by announcing that 2012 was their best year in the company’s history.
Bayerische Motoren Werke AG, as the company is officially known has witnessed pre-tax profits rise by 5.9% to 7.8 billion euros (£6.76 billion) and revenues up by 11% to a record of 76.8 billion euros. This is all in spite of the company announcing record expenditure in investment in new technologies as well has a record increase in personnel costs.
The company, who have owner rights for well-respected British automobile Mini and Rolls Royce brands has said that total group sales in 2012 was 1.84 million vehicles, up from 10.6% from the previous year.
Norbert Reithofer, the chairman of BMW has welcomed the results “The past year has been the most successful year in BMW history. We have achieved or surpassed all of our targets for 2012 in the face of very challenging market conditions. We are again targeting further sales volume growth worldwide in 2013 and hence a new record level for deliveries. However, economic conditions are likely to remain challenging in many markets”.
The rise in sales and profits was helped by the company’s success in the upcoming Asian market, where sales increased by 31.4% to just shy of 500,000 vehicles, including 300,000 BMW and MINI cars sold in China. This was the first time that BMW sold more than 300,000 vehicles in China in an annual period. The story was just as successful in Japan were sales had increased by 19% to 56,700 vehicles.
The Mini marquee had its most successful year in its history as well, as it broke the 300,000 mark with a total of 301,526 vehicles, up from 5.8% in 2012.
BMW are set for another successful year as it aims to introduce a range of new models to its portfolio.
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